Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"Marketing -- Planning"”.
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A comparative study of marketing planning in higher education: is it a trend?
… of this study was to determine the status of marketing planning at colleges and universities, and if it helps with recruitment, retention and enrollment.</p> <p>This study also examined whether marketing planning helps institutions create, guide and coordinate marketing efforts.</p> <p>The …
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Social Networks in New Product Forecasts and Marketing
… relevant implications for product development, marketing planning and strategic marketing. An important question that previous research has not analyzed yet, is whether and how to capture their influence on other consumers in preference-based market forecasts. This study analyzes these aspects …
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The marketing of university libraries, with special reference to South African university libraries
… in South Africa do understand the main tenets of marketing. Secondly, the investigation was undertaken to determine whether these librarians actually do implement some or all of the principles of marketing in the management of their libraries. The study was carried out in two parts: a literature …
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The impact of internal and external influences upon management practice adoption and strategic decision-making in growth oriented firms: an empirical investigation
… also reports that management practices such as marketing, planning, quality assurance and standardisation are all routinised and utilised by growth firms to engender sources of sustainable competitive advantage. Finally, a theoretical framework is posited, utilising the concepts of an …
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Strategic customer relationship marketing and re-intermediation models in the insurance industry
… purchase channel, purchasing habits, marketing response models, marketing mix variables, business models, and strategic customer relationship marketing. The introduction of aggregators within the industry has changed the UK car insurance environment substantially in terms of the above …
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Modeling a Cost-Effective IPM Dissemination Strategy for Vegetables and Rice: An Example in South Asia
… also suggest that farmers who are members of Marketing Planning Committees (MPC) may be more likely to adopt more IPM practices when compared to non-members. Overall, the study suggests that strategically disseminating IPM information is vital to promote the adoption of these technologies in …
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Marketing strategy in the State trading organisations in Iraq
… on and attempting to develop an effective marketing strategy for the State Trading Organisations will provide some solutions to the problems of developing countries with marketing planners being able to contribute to such development. This thesis identifies, analyses and evaluates the …
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An economic analysis of foreign tourism to Greece. An examination of the growth and structure of foreign tourism to Greece 1960-84 with a planning model and marketing policy recommendations.
… tourist generating markets. Finally, a tourism marketing planning model is devised which highlights the main variables affecting the international tourism marketing policies of the Greek National Tourist Organisation and, in particular, empirical results are used in conjunction with- a tourism …
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Business plan for opening a retail store focused on personal care products in Iceland
Before an entrepreneur establishes a business, it is important to do proper market research to see if there is a need or demand for the solution the business provides. If demand exists, the entrepreneur needs to set up a business plan. The business plan explains the main foundation of the idea and …
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Marketing management: applying the concept of the mix
One of the key concepts within the marketing literature remains the 'marketing mix.' An unexamined element of this mix remains, to pursue the cooking metaphor, the way in which the chef is able to balance the various ingredients to achieve a palatable dish. Therefore, the impetus behind this thesis …
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Implementación de un emprendimiento social: caso ALAS Cambio Social
En el presente trabajo se expondrá la manera de llevar a cabo la implementación de un emprendimiento social. Específicamente el analizado por Luciana Mainieri en el trabajo final ALAS Presentación Plan de Negocios, Mayo 2011.
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Flipzu: plataforma de transmisión de audio en vivo
El objetivo del presente estudio es desarrollar el análisis y plan estratégico y comercial para la puesta en práctica del proyecto Flipzu. Flipzu.com es una plataforma de transmisión de audio en vivo, que se encuentra actualmente en funcionamiento pero precisamente no cuenta con una estrategia y un …
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Café orgánico con filtro al mercado chileno
… el perfil del mercado chileno, el plan de marketing y comercialización
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Plan de marketing 360° para la campaña de lanzamiento del producto Raphi inti de la marca Green Cleaner (G&C)
… SOSTAC para elaborar una propuesta de plan de marketing integral 360° para el lanzamiento del producto llamado Raphi Inti de la marca de artículos de limpieza, sostenibles para el medio ambiente, llamada Green Cleaner (G&C). La cual estará dirigida para jóvenes adultos de 25 años hasta adultos …
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Difusión musical y plan de comunicación de la marca de un artista: Chaka
El siguiente documento muestra el plan de comunicación y la estrategia de difusión musical del proyecto artístico “Chaka”, seudónimo de Bruno Espinoza, cuya misión es posicionar su marca en la mente de un público objetivo, y transmitir sus valores, estilo de vida y vivencias a través de la creación …