Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Marketing -- Philosophy."”.
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Global Design and its Ethical Implications: An Interpretative Analysis of Global Images
… and embraces the subject areas of anthropology, marketing, philosophy, cultural studies and politics. Although some authors (e.g. Milton Glaser, David Siess) argue that it is just not possible to globalise graphic design, it is improbable that globalisation and global design will vanish. …
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Modeling the Marketability of Tourism Small Businesses: Oman's Experiences
… they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way that suits their unique nature and business environment. Specifically, this study aims to develop a theoretical model of TSB marketing, …
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An Empirical Examination of Service Dominant Logic: The Theory of the Network
Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a foundation for a general theory of marketing. The focus on …
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Digital Marketing and the Culture Industry: The Ethics of Big Data
… pandemic as an accelerant not just of digital marketing posting a year of growth for each month of quarantine but as an accelerant of each major GAFA (Google, Amazon, Facebook, and Apple) firm from market dominance to total dominance (Galloway 2020). Viewing these trends from the standpoint of …