Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 8 of 8 for “"Marketing -- Decision making."”.
-
Data-driven B2B marketing Utilization of data in B2B companies' marketing decision-making
The world of marketing is a constantly changing field. Not just with fast phasing consumers wanting to have communications through the most current mediums, but also due to the increasing availability of data to structure and streamline their work as a marketer. This study aims to determine how …
-
An Assessment of the Value of Consumer Input Into Social Marketing Decision-Making
Made available in DSpace on 2014-12-13T20:21:40Z (GMT). No. of bitstreams: 1 7709196.pdf: 5515248 bytes, checksum: e3ed9519d3eb2219c16717fe58926439 (MD5) Previous issue date: 1976
-
Export marketing decision-making by wood household furniture manufacturers in Malaysia and the United States
This dissertation presents export decision-making information meant to complement the array of information available to wood furniture manufacturers, relevant government agencies, and marketers. It utilizes data obtained from a literature search as well as from a national survey of 947 wood …
-
The factors which affect the information system needs for decision making in the hotel industry (A comparison study between the U. K. and Egypt)
… in the hotel industry, for the management work & decision making, has not changed too much since 1970. In most industries, the successful computer applications are clearly noticed in the routine work (clerical jobs) more than the management work (strategic & tactical jobs). As for the hotel …
-
A Little Difference Makes A Big Difference: Essays On The Link Between Top Management Team Traits And Strategic Marketing Decisions
The importance of marketing is growing. This is not just a perception: CEOs appear to see its importance as well. Despite the increase in the understood importance of marketing, there still remains a relatively scant amount of research on the impact that can be had by top management team members on …
-
Market structure analysis using managerial judgments: Toward development and validation of an expert system for competitive strategy decisions.
… judgments as a basis for competitive strategy decisions. Our premise is that by using structured elicitation methods that rely on the underlying logic of competitive market structure analysis (CMSA) models (e.g., perceived competitive similarities (PS) and forced choice (FC)), it may be …
-
A procedural model for the decision making process related to new product introduction
Thesis (M.B.A.)--Boston University