Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 28 for “"Marketing & Advertising"”.
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Influence of social media networks on corporate communication strategies
… the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. …
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International advertising: how do culture and globalisation affect management decision-making
… to obstruct standardisation of international advertising whereas 'globalisation' policies seem to endorse it. In answering the question in its title, this thesis analyses the problem as faced in marketing management, and breaks new ground by: ORIGINAL WORK: - De-mystifying the concept of …
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Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars
<p>The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.</p> <p>The purpose of this thesis was to explore (a) impact of IMC on public relations …
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Investigation into the positive outcomes of re-training long term unemployed people
… a Caring Environment, Basic First Aid at Work, Marketing & Advertising and Communications. It has provided information required by the finders of this research. The broadening of the research has also provided a more in-depth view of the perceptions of students who had sought training help. It …
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Producing Popularity: The Success in France of the Comics Series "Astérix le Gaulois"
… and organization, protectionist legislation, marketing, advertising, branding, and consecration by the media worked interdependently to catapult Astérix, the series' protagonist, into stardom by the middle of the 1960s. In so doing, this study forcefully argues that elements external to the …
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The role of trademarks and geographical Indications in advancing economic development in developing countries in Africa: an investigation into Zimbabwe and South Africa
… face significant challenges in market access, marketing, advertising, and developing the reputation of their products and services. In this respect, appropriate intellectual property (IP) strategies could be leveraged, particularly where producers come together as a collective. The focus of …
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An Exploatory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations
… sales forecasts allow functional areas, such as marketing, advertising, human resources, and finance, to effectively develop programs to advance the company. Examples of these programs include budgets, promotion and advertising campaigns, training programs, and capital equipment proposals. …
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Social marketing in Aotearoa New Zealand: Analysing its evolution to inform, improve, and justify its future
Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field. Starting with the question, “What can the social marketing discipline learn from the unique experience of social …
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A National Study of Deaf Entrepreneurs and Small Business Owners: Implications for Career Counseling
… of their business, most needed more help with marketing, advertising, writing business plans and identifying funding sources. When asked to express, in their own words, their greatest challenge in starting their businesses, frequent responses included "proving to hearing people that a deaf …
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Two essays on digital and multi-channel marketing pricing strategy
… be considered as a core part of the business's marketing plan. In recent years, there has been a growing awareness of the complex nature of price as a determinant of consumer decision making process. Recent research indicates there is no simple explanation of how price influences firm …
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Beaut-Ease
The Beaut-Ease product line consists of several machines that are a hybrid between beauty products and infomercial products. Both industries flourish on a level of falsehood that teeters on the brink of hilarity.
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A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal
… for the degree: PhD: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2018.
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Campaña de comunicación integral: Condominio Villa del Atleta
… desarrolló la identidad corporativa y un plan de marketing orientado a obtener los objetivos comerciales dispuestos: la venta del 100% de los departamentos máximo hasta el segundo trimestre del año 2020.
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