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Showing 1 to 1 of 1 for “"Marketing, estratégia"”.
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Análise do setor de planos de saúde: um estudo de caso com operadoras do Rio de Janeiro
The present study shows, based on the evaluation of the health plans regulation - which started after the approval of law 9656/98 in the second semester or 1998, analysis conducted from 1994 to 1998, before the regulation took place and after that, from 1999 to 2004. Based on the analysis of the …