Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"Marketing, Technology"”.
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The state of digital marketing -- technology and business landscape
Digital marketing has grown rapidly over the last two decades into a multi-billion dollar industry with thousands of companies operating in the space. Its' digital advertisement model has provided crucial economic backbone to support the proliferation of free digital content around the world. …
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Entrepreneurial marketing orientation: the influence on the adoption and use of digital marketing technology in small tourism businesses.
Digital marketing technology has become an integral part of modern society and has changed communication between businesses and their customers; a change that is rooted in the speed of the evolution of digital technology and its adoption by consumers and businesses. Tourism customers are …
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Impacts of Best Management Practices on Farm Financial Performance
… planning, financial management, networking, marketing, technology adoption, family relationship and human resources management. Using multiple regression analysis on 242 observations, the effects of financial leverage and management practices on revenues and profits were determined. While the …
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Exploring factors affecting the success of women entrepreneurship in Namibia: The case of women entrepreneurs in Windhoek
… such as; gender stereotyping of women, lack of marketing skills, lack of government support, lack of knowledge, and lack of capital, among others. The study concluded that human capital, marketing, technology and speed with which to the market are the major factors behind the success of women …
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United States Meat Goat Production Economic Performance Measures: A Stochastic Production Frontier Analysis
… to an earlier survey that focused on the marketing, technology, farmer attitudes and farm/farmer characteristics associated with U.S. meat goat production. Since the motivations for the follow-up costs and returns survey were to estimate U.S. meat goat farm efficiency and determine the …
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Midwest CompuTech, Inc.--Integrated Marketing Communications Strategic Analysis and Recommendations for Final Project
The goal of this project was apply integrated marketing communications principals to a strategic review of, and subsequent recommendations for, Midwest CompuTech, Inc. The first section, Internal Review, describes the company, its products or services, and its communications. The second section, …
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A study of Marlborough winery web sites: Do their current formats encourage a beneficial winery-customer relationship?: A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Professional Studies at Lincoln University
… strategy based on wine tourism and direct marketing. The study did not engage a laboratory-based website evaluation, but fieldwork captured winery owners' perceptions of how they view benefits and features of their sites. It analysed each web site using Bernet and Stricker's (2001) …
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A Comprehensive structural model of factors influencing customers' intention to use biometrics in the hospitality industry
<p>Hoteliers have installed new technology, such as self-service and wireless technology, to improve customer service or to increase revenue. However, it seems that they tend to either be unaware of or ignore potential vulnerability of their systems when they add more technologies. The …
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Using Multiple Data Sources for Customer Satisfaction Analyzing: A Sentimental Approach
… effectiveness of data and data providers in marketing has created a hype in the marketing world. Businesses often face a divided approach because of the increasing volume of data collected through a variety of data channels. This results in marketers often facing problems in acquiring precise …
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Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy
Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for small to medium enterprises in the tourism and hospitality industry in South Africa. While many studies focus on mobile marketing, this study focuses on the adoption of mobile marketing innovations by …
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The Impact of Information Presentation Format on User Purchase Decision-Making
… various domains (such as information systems and marketing) seeking to understand their role in purchase decision-making. With the growing popularity of online review videos, however, understanding the role of information presentation format in online decision-making becomes crucial. While prior …