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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 20 of 173 for “"Market research"”.

  1. Competitive market research and product design

    WANG, Haixiu

    lingnan Repository record

  2. Design for marketing : interactive market research tools

    Kamvysselis, Maria Ioannis, 1976-Massachusetts Institute of Technology2002

    Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, February 2002.

    mit Repository record

  3. Contribution to web-based conjoint analysis for market research

    Faura, Julio M. (Julio Manuel), 1970-Massachusetts Institute of Technology2000

    … around the new possibilities in the field of market research opened with the advent of the internet, in particular around the use of web interfaces to perform conjoint analysis, a market research technique based on comparisons between pairs of potential product configurations to compute the …

    mit Repository record

  4. Recent developments in market research in New England industries

    Verveer, Louis.Massachusetts Institute of Technology1930

    Thesis: B.S., Massachusetts Institute of Technology, Department of Business and Engineering Administration, 1930

    mit Repository record

  5. Question-order effects in market research: An information processing approach

    Bickart, Barbara AnnUniversity of Illinois at Urbana-Champaign2011

    This research examines the effect of answering a specific attribute rating question on a later overall brand evaluation in a marketing survey. The mechanisms which underlie such effects for respondents varying in product category knowledge are described using an information processing perspective. …

    uiuc Repository record

  6. Consumer market research applied to indigenous design single family development

    Noll, William EdwardMassachusetts Institute of Technology1987

    Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1987.

    mit Repository record

  7. Market research of commercial recommendation engines for online and offline retail

    Duan, Yaoyao ClareMassachusetts Institute of Technology2014

    … advantages with sales increase, targeted marketing and customer loyalty. This thesis aims to conduct a comprehensive research of the market for commercial recommendation engines in both online retail and offline retail. The market research covers industry situation overview, market size, …

    mit Repository record

  8. The use of market research methods in understanding choice transit riders

    Moreira, Joana Conceição, 1975-Massachusetts Institute of Technology2000

    Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2000.

    mit Repository record

  9. Gaining a competitive advantage through market research into home buyer preferences

    Boytinck, Arthur Paul, Olander, Maaria IndermuehleMassachusetts Institute of Technology1992

    Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1992.

    mit Repository record

  10. The role and uses of market research in small and medium sized exporting companies

    Williams, Jasmine Elizabeth Mary2002

    … der Vegt 1998). The importance of information to marketing success is well documented (Kohli and Jaworski 1990), and recent years have seen a burgeoning academic interest in the area of export market information and research (EMI/R) use (Diamantopoulos and Souchon 1999). This dissertation …

    plymouth Repository record

  11. Market research--the changing needs for real estate investment decision-making in the 1990's

    Atkins, W. Henry (William Henry)Massachusetts Institute of Technology1991

    Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1991.

    mit Repository record

  12. Web based market research methodology for unmet customer needs : estimating cost functions for design pallet

    Chen, Shyn-Ren, 1971-Massachusetts Institute of Technology2001

    Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2001.

    mit Repository record

  13. Outsourcing market research in Department of Defense commodity acquisition: the issues, concerns, an dprivate industry capabilities

    Skubic, Michelle Coyne.2001

    This thesis investigates the role of market research in Department of Defense commodities acquisition. It examines the feasibility of outsourcing market research functions in this acquisition arena, focusing on which elements of market research would be most practicable to outsource, and what …

    nps Repository record

  14. THE IMPACT OF SUSTAINABLE BRANDING USING BIG DATA AND BUSINESS ANALYTICS IN THE MARKET RESEARCH INDUSTRY

    Vishnuvinayak syamlal, Vishnu SyamUniversity of Wales Trinity Saint David2023

    Abstract Aim: The research aimed to explore how sustainable branding and big data analytics could enhance brand equity and sustainability in the market research industry. It reviewed existing literature, analysed branding strategies of data-driven companies, identified key attributes for …

    uwtsd Repository record

  15. A piackutatásból származó információk vezetői felhasználása, és az arra ható tényezők vizsgálata = Managerial use of market research information and its influencing factors

    Keszey, TamaraBudapesti Corvinus Egyetem2003

    corvinus Repository record

  16. Using market research methodologies to advance public engagement with emerging climate technologies : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy via publication in Marketing at Massey University, Manawatū, New Zealand

    Carlisle, Daniel2022

    massey

  17. Duomenų rinkimo metodika tarptautiniams rinkos tyrimams /

    Papartis, Andrius,Institutional Repository of Vilnius University2009

    … this paper is data collection for international market research. The objective is to analyze the peculiarity of data collection for international market research and prepare a methodology. The main tasks are to discuss the market research types, stages, data collection methods and the process, …

    vilnius Repository record

  18. CONSTRUCTING SUSTAINABILITY THROUGH DATA: THE SOCIO-TECHNICAL PRODUCTION OF MARKETING INSIGHTS

    BRUSCHI, LAURAUniversità degli Studi di Milano2025

    … explores the socio-technical construction of marketing insights in the age of Artificial Intelligence by focusing on sustainability, a theme increasingly central to consumption practices and discourses. The theoretical background of this work lies at the intersection of sociology, market …

    milano Repository record

  19. Design of a modular motorcycle windshield wiper

    Boyd, Robert Allen MichaelMassachusetts Institute of Technology2010

    … non-existent in the United States. Customer and market research reveals a demand for such a product. This paper explores the product viability of a modular motorcycle windshield wiper. The design and manufacturing of an alpha prototype, customer and market research, material selection, …

    mit Repository record

  20. Internet-based rapid customer feedback for design feature tradeoff analysis

    McArdle, Meghan P. (Meghan Patricia), 1972-Massachusetts Institute of Technology2000

    In an increasingly competitive consumer products market, companies are striving to create organizations, processes, and tools to reduce the product development cycle time. As product development teams strive to develop products faster and more effectively, incorporating quantitative market research …

    mit Repository record

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