Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"Market creation"”.
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Authenticity framing and market creation for meta organisations: The case of the Swartland Independent Producers in the South African wine field
… the collective rendering of authenticity creates markets? Seventy-one interviews were realised with producers making “authentic wine” and other market participants active in the South African wine industry between 2010 and 2016. How and why businesses create markets by rendering authenticity …
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Building Blocks of a Just Transition: Green Banks and Residential Building Decarbonization in New York
… professed goals of socially equitable outcomes, market creation, and greenhouse gas emission reductions in line with Net Zero national policy. This thesis seeks to understand the political and organizational dynamics of green bank models in the context of the Inflation Reduction Act and identify …
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How Do Mainstream Cultural Market Categories Emerge: A Multi-Level Analysis of the Creation of Electronic Dance Music
In my research I explore how a new market category is created in an existing market. I contribute to existing research in marketing by developing a novel framework that conceptualizes markets as constituted of three levels, and by explaining the contribution of each level to the creation of a new …
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"It's people you know": the role social networks play in micro-informal markets
Informal markets are prevalent all over the globe. The work done in such markets is often for the purposes of supplementary or subsistence income and it is done by men, women, and children. The purpose of my research was to understand how micro-informal markets are created by informal workers in …
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Exploring the Logics of Openness and Appropriability in Innovation - Investigating how Firms Manage Value Processes
… development, production, commercialization, and market creation. At its core lies the paradox of openness: value creation requires firms to open boundaries for collaboration, while value capture requires appropriation mechanisms to secure returns. Yet the meaning of openness remains fragmented …