Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Market Shaping"”.
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Institutional factors in the innovation of market ecosystems: A service-dominant logic perspective
Ironically, although 'the market' is foundational to the marketing discipline, it has a long history of being under-studied by scholars. From a managerial perspective, markets have traditionally been conceptualized as entities that are external to the firm, relatively stable, and that can be …
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Innovating toward circular markets: The role of digital technologies and platforms
Although research into ‘markets’ is foundational to the marketing discipline, they remain underexplored in circular economy research. Traditionally viewed as ‘given’ outcomes governed by supply-demand dynamics and transactional efficiency, markets are increasingly viewed as malleable and plastic …
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SME growth and entrepreneurial abilities: A Penrosian approach to the New Zealand seafood industry
… returns and increasing costs; or b), a market-responsive entrepreneurial path, utilising a complex of entrepreneurial management capabilities, resulting in the capturing of high-levels of margin by market shaping and creating entrepreneurs. From these two paths an integrated framework is …