Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 80 for “"Market Orientation"”.
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Aligning internal market orientation (IMO) with market orientation (MO) to impact performance in the banking sector in Ghana
… studies of Lings and Greenley on internal market orientation (IMO) in the 2000s and that of Kohli and Jaworski experience enormous investigation empirically. Although some reasonable amount of studies on the above constructs have been undertaken within the newly developed and developing …
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Market orientation and firm performance in Ghana's telecommunications industry
… understanding of the adoption levels of market orientation (MO) in Ghana’s mobile telecommunications industry, and to assess its relationship to performance. This was necessitated by the fact that, in-spite of the superfluity of literature on market orientation and its relationship to …
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Market orientation in production agriculture: measurement, relationships, and implications
Over the past several decades, the agricultural marketplace has transitioned from a completely price driven, homogeneous, commodity market towards a more differentiated and fragmented product market characterized by heterogeneous consumers, firms and value offerings. Examples of this change are …
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The market orientation of proudly South African companies : students' perceptions
Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007
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Market orientation development in family owned small and medium enterprises
This research examined the nature of Market Orientation and analysed the extent of Market Orientation development in family owned small and medium sized enterprises. The causes and means that may be instrumental in developing a Market Orientation were also evaluated using a case study approach. A …
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Market orientation in business organization: a case study of Tanzania posts corporation
The purpose of this dissertation was to assess market orientation at TPC. It aimed to assess whether TPC applies market orientation concept to meet customer expected standards to organization better performance. The research was conducted to TPC customers and to few selected experienced TPC staff. …
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Market orientation on trust and performance in London's ethnic minority micro businesses
… results of value in determining the merits of market orientation, trust and performance within the London African and Asian ethnic minority micro businesses (EMMBs). Searches of the literature established that previous studies concentrated on trust and market orientation, or market orientation …
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Critical Indicators for Apparel SMEs Performance; Market Orientation, Learning Orientation, and Innovation
… this study was to generalize the findings about market orientation, learning orientation, innovation and performance to the textile and apparel context in South Korea, specifically to SMEs, and, in addition, to investigate the role of informal relationships in SMEs within the presence of these …
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Internal Market Orientation and Customer Orientation: Effects on Service Employees and Customer Experience
… investigates the relationship between internal market orientation (IMO), customer orientation of service employees (COSE), and customer experience (CX) in the context of hospitality industry. Drawing on social exchange theory and equity theory, this research examines how employee-oriented …
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Market Orientation in a Business Organization: a Case Study of Tanzania Posts Corporation
The purpose of this dissertation was to assess market orientation at TPC. It aimed to assess whether TPC applies market orientation concept to meet customer expected standards to organization better performance. The research was conducted to TPC customers and to few selected experienced TPC staff. …
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Market orientation, donor relations, and performance of South African HIV/AIDS care providers
Infection with the human immunodeficiency virus (HIV) has reached pandemic proportions. In 2007, UNAIDS (2007) reported that 33.2 million people were living with HIV, 2.5 million were newly infected, and 2.1 million people died due to HIV and its associated disease, Acquired Immunodeficiency …
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Concept engineering : an investigation of time vs. market orientation in product concept design
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1993.
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A Synthesis Model of Market Orientation for a Developing Country - The Case of Bangladesh
Despite the substantial importance of the marketing concept and its implementation in the modern business arena extensive research has not been undertaken in developing countries. Market orientation models have only been developed and tested for developed countries. This need for a market …
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Antecedents and consequences of market orientation : an examination in the joint ventures' relational context
Market oriented behaviours have been found to be important predictors of business success across a wide array of studies. Despite their potential importance, research into market oriented behaviours in the joint venture (JV) context is very scarce. This study represents a novel attempt to address …
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The development of a market orientation in a turbulent, transitional environment:the case of Ukraine
… by the transition from a centrally planned to a market economy and the resulting conditions of economic crisis. The way that Ukrainian marketers and consumers are reacting to this environmental change is the principal concern of the research together with the basic linkages between critical …
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Producer–market orientation of community-based tourism (CBT) products: A case study in Bali, Indonesia
Community-based tourism (CBT) provides an attractive alternative to mass tourism. In Bali, Indonesia, it is a potentially significant contributor to tourism development. The aim of this research was to obtain a greater understanding of CBT through an examination of relevant issues, and the …
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Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
Arab markets present significant opportunity for Malaysian exporters to grow their sales and profits. Innovation is crucial in creating values and sustainable competitive advantage. However, there are still much to explore on the role of organizational innovation. There is lacking of literature …
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