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Showing 1 to 1 of 1 for “"Markaðsfræði og alþjóðaviðskipti"”.
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Getting Employees to Advocate the Brand: Overlap and Collaboration Between Marketing and Human Resource Departments
Given the complexity of brands and how dynamic they are, they can be challenging to manage. Marketers spend so much energy and effort in figuring out how to impact, attract and retain customers that they often forget the people behind the brand, the employees. Brands are created from within by …