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Showing 1 to 1 of 1 for “"Manufacturer Brands"”.
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The perceptions of customers and grocery retail managers towards private label brands in the grocery retail sector within the eThekwini municipality
The introduction of private label brands brought various opportunities and challenges for grocery retailers, however, over the years, these private label brands have often been greeted with mixed perceptions from customers; accompanied by certain skepticisms. This study aimed at identifying the …