Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"Male consumers"”.
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Using porn: Discourse and identity construction in male consumers
… of cultural perspectives address the question of male consumers of heterosexually oriented pornography. Porn and the consumer have been characterized from feminist, conservative, and scientific positions. Despite the presence of these perspectives, little work informed from the consumer …
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The perceived involvement with and usage of western wear by male consumers
… predicts level of product involvement influences consumers' information searches and decision processes. Fashion involvement is a predictor of fashion buying behavior and attitudes. Today, western wear has moved from earlier functions of utility, convenience, and protection to a combination of …
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How Male Consumers Construct and Negotiate Their Identities in the Marketplace: Three Essays
With few exceptions, male consumers rarely have been examined through the lens of gender. However, despite the lack of theoretical research in this area, men are becoming avid shoppers even in areas that traditionally have been stigmatized as feminine, such as grooming and fashion. Thus, it is …
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Effects of mating mindsets on variety seeking
This research shows that mating mindsets, which consumers commonly experience, can have a crucial impact on consumers' variety seeking tendencies. In two studies, we find that male consumers in a long-term mating mindset (versus a non-mating mindset) exhibit more (versus less) variety seeking …
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Why do we just do it: a study of adolescents' influences for Nike sneakers
… and marketers influence younger adolescent males more easily than older adolescent males as consumers of athletic footwear. In addition, adolescent male consumers, regardless of age, prefer accessing the Internet over any other medium to learn more information about a particular product. …
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Are We Killing the Boys Harshly? The Consumption of the Male Gaze in Queer Pages
… in the new millennium through the queer male gaze?” Inspired by Jean Kilbourne’s study of the image of women in advertising, this research project examines queer, millennial visual advertising images to explore the creation of normative queer behavior, identity, representation and the …
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The Mirror Men: An integrated approach to profiling male fashion innovators in London by using self-concept and gender theories
… the notion of 'fashion innovativeness' of male consumers in London. In contrast to traditional marketing and consumer studies the thesis redefines 'fashion innovativeness' in terms of 'sexuality' rather than just gender or sex. The study exclusively utilises 'sexuality' within two …
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An analysis of linguistic features of male cosmetics advertisements from FHM (For Him) and GQ (Gentlemen's Quarterly) magazines
… proofs of persuasion were incorporated in male cosmetic advertisements. Thirty advertisements from the GQ (Gentlemen’s Quarterly) and FHM (For Him Magazine) magazines of 2015 were analysed for persuasive features. These two magazines were chosen because they are typical male magazines …
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Costly Signaling and Social Valuation: A Multi-Method Examination of Social Information Processing
… use provocative tactics in order to capture consumers' interest in brands, products, and messages. Often, advertisements depict attractive, sexually suggestive models even when the image has little to do with the product message. Retail settings are also engineered to utilize attractive sales …
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Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa
… attempt to alleviate the environmental problems consumers have embraced the green purchasing behaviour. This notwithstanding, there has been an increase in the number of people that are eager to purchase green products, and there remains insufficient data that supports that the procurement of …
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The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers.
… socialization agents on the reactions of young male consumers. Review of the literature also identifies that much is understood about female tweenagers but little is yet known about male tweenagers. The interpretive approach adopted explores the associations and reactions of male tweenagers to …