Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Macro-frames"”.
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Framing Analysis of Kosovo Independence
… state. The thesis uses the five generic frames (responsibility, human interest, consequences, morality, and conflict) developed by Semetko and Valkenburg (2000) as well as the three 'macro-frames' (cynicism, speculation, and metacommunication) established by Constantinescu and Tedesco …
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An Analysis of Environmental Advertising Frames from 1990 to 2010
… This thesis analyzed environmental advertising frames over time to inform strategic environmental communication research and practice. The study was a media content analysis guided by framing theory. Framing theory asserts the construction of media messages involves the selection and salience of …
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Framing a Kidnapping: Frame Convergence between Online Newspaper Coverage and Reader Discussion Posts of Three Kidnapped Romanian Journalists
… project extends framing theory to incorporate macro-level frames such as cynicism, speculation and metacommunication as dominant reporting styles in this evolving democracy. A systematic content analysis was performed on 255 news stories spanning 75 days from Evenimentul Zilei and Jurnalul …
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Fun With Frames: Exploring Metacommunication and Real Media Frames in South Park's Fake News
… Semetko and Valkenburg's (2000) five generic frames penetrate well into the entertainment realm; a broadcast's "relationship to reality" is framed significantly differently when Conflict and Speculation frames are employed; news broadcasters are not portrayed as exemplars of the media's …