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Showing 1 to 4 of 4 for “"MARKETING EM UNIDADES DE INFORMAÇÃO"”.
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Marketing em gestão da informação e bibliotecas escolares
… aborda-se a questão da aplicação da disciplina de marketing em bibliotecas escolares. Num momento inicial do trabalho, através de uma perspectiva histórica, reflectimos sobre o papel das bibliotecas ao longo do tempo e, em especial, na actual Sociedade da Informação. Debruçamo-nos …
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Análise da aplicação do marketing do Arquivo Geral da Universidade Federal da Paraíba
Nowadays, the preoccupation with Marketing and Internal Marketing is lead to reflect about a society with exigent and different consumption activities. The present work aims to analyze the application of Marketing in the General Archive of the Federal University of Paraíba – UFPB. It is a …
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A importância do marketing e suas estratégias na promoção das unidades de informação e do profissional arquivista
To emphasize the use of the marketing utilization and your strategies as tools for archive promotion, and as information unit of the professional archivist together the institutions and society. To allow the knowledge about the archive as an informational product and the importance of the …
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Do diagnóstico ao plano de marketing na biblioteca da faculdade IESP/ FATEC - PB: um estudo sobre infraestrutura e recursos humanos
… For that, it is presented the importance of a marketing plan as a management guide to the Library. Marketing is approached as a management philosophy, which is compromised with the client. It is commented about how marketing could help the librarian professional in improving his image before …