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Showing 1 to 3 of 3 for “"MARKETING DE LUGARES"”.
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Satisfação de residentes com o lugar de residência numa perspectiva de marketing de lugares
Place marketing is a support tool to help people react to changes in the external Market; it involves benefit issues for society, as well as the formulation of differentiated competitive strategies. Despite the relevance of the residents for the development of a place, it is still exiguous the …
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A importância das marcas na competitividade dos destinos turísticos
… do mercado turístico, pois ao tornar os destinos turísticos similares, também incentivou o aumento da competitividade entre eles e, com essa competitividade, os destinos passaram a investir mais em ferramentas de promoção e divulgação. Percebendo esta tendência, desenvolvemos um estudo …
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Satisfação e apego com o lugar de residência: um estudo na cidade de Santa Rita
… satisfaction and attach-ment to the place of residence in the city of Santa Rita - PB. The study is inserted in marketing of places, which has been little studied, but the last few years has gained prominence among the various fields. The literature review and promote a summary of the proposed …