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Showing 1 to 1 of 1 for “"MARCAS COMERCIAIS"”.
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O comportamento do consumidor frente ao processo de decisão de compra: um estudo de caso sobre a Rommanel
The process of buying things involves a mental and emotional activity that mix the necessity or desires of a consumer. The process of the purchase’s decision includes several steps to actually get to the purchase. In order to this we need to understand the evaluation of alternatives, the criteria …