Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 18 of 18 for “"Luxury brands"”.
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e-Commerce fulfillment models for luxury brands in Asia
… in e-Commerce retail, specifically in the luxury goods space. Consumption of luxury goods in China has reached $9.4B in 2010, second only to Japan in the world. As luxury purchase rates continue to increase in China, luxury fashion brands are investing many resources to understand the …
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e-Commerce fulfillment strategy for luxury brands in South Korea
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.
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The Evolution of Luxury: Brand Management of Luxury Brands, Old and New
… contributed to the growing body of research in luxury brand management by constructing a framework that can be utilized by luxury companies and conglomerates to develop their business strategies. The purpose was to examine: (a) how the chosen luxury firm is addressing the changing business …
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Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands.
… of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well developed in the branding literature to the COO literature where the focus on the consumer perspective of country image has resulted in the area of origin management being underdeveloped. …
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An explorative study of luxury consumption in Korea
… attention to the growth and potential of the luxury market. In East Asian countries, the market’s annual growth rate for 2006 was nearly 18%, nearly doubling the global growth rate for 2005. Despite the increasing popularity of luxury brands in East Asian countries, there is a dearth of …
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An investigation into consumer motives in purchasing counterfeit luxury branded products at the China Town in Windhoek Namibia
… motivations for purchasing counterfeited luxury branded products. This was a descriptive and quantitative study which consisted of customers who buy products at China Town and Customs and Excise officials in Windhoek. Using a questionnaire and web-based survey to collect the data, a …
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The role of online social capital in luxury brand consumption in Saudi Arabia
… contribute to the exchange of information about luxury products through online interactions that can lead indirectly to luxury brand consumption. This idea of using Social Capital Theory and linking it to luxury consumption has not been examined in recent research. Moreover, this relationship has …
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Luxury Market: Analysis of the driving forces in the context of Iranian luxury hand-woven carpet market
… is divided in three papers relating to the luxury hand-woven carpet market in Iran. Each of these papers focusing on the effect of brand image dimensions on the various variables such as perceived quality, status consumption and luxury willingness to purchase. All the related data are …
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The disruptive impact of technology on the fashion industry
… industry due to technology. High-end fashion brands are faced with a significant disruption because of the forces of media and technology. Traditionally, fashion trends trickled down from high-end fashion to lower-end fashion or mass fashion. High-end luxury fashion brands once wielded …
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Upgraded social status and consumption: An exploratory investigation of differences between consumers who experienced and consumers who did not experience upgraded status
… level than their parents bought more prestigious brands than their parents while consumers who did not achieved a higher social status than their parents bought brands with similar prestige level as the brands their parents bought. Moreover, as compared to the latter group, consumers with upgraded …
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Measuring Perceived Economic Inequality: Implications for Consumer Research and Beyond
… vary in their ability to predict preferences for luxury brands (status concerns), marketplace fairness evaluations (fairness concerns), and donation intentions (prosocial behavior). This lack of convergence and predictive consistency suggests that these measures are not interchangeable, thereby …
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The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
… UGC could have disastrous consequences for brands: One single post could easily spread like a virus, might even go viral and brand managers have no power in limiting the damage. Negative UGC contributes towards an overall negative brand perception, which harms the process of building …
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Real-Time Anticipatory Suspension Control for Single Event Disturbances
… with a passive suspension system, while some luxury brands may already use an adaptive suspension. Active suspension systems on the other hand are rarely found, however, they offer great opportunities to close the gap of the well-known trade-off between ride comfort and handling. Besides that, …
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Brand authenticity of luxury products: exploring the ruling relationship between consumer and brand as policy-actor groups
This project is a transdisciplinary research of luxury brand management. It is conducted by studying the policy actor groups. I engaged myself in this autoethnography research as a professional practitioner. I applied role theory and Narrative Policy Framework (NPF) in my autoethnography research …