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Showing 1 to 2 of 2 for “"Luthy"”.
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Pre-negotiation strategy development in asymmetric bargaining situations: An investigation of new buys in the business-to-business marketing arena
Buyer-seller negotiations are characteristics of purchase behavior often encountered in business-to-business marketing settings. This dissertation research explores how asymmetric power conditions and expected length of relationship affect buyer's pre-negotiation strategy development. Past research …