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Showing 1 to 14 of 14 for “"Loyalty programs"”.
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The impacts of airline loyalty programs on revenue management optimization
Loyalty Programs have evolved over years turning into unique business units, responsible for producing an important source of revenue for airlines. However, despite their contribution to the business, the lack of knowledge on the impacts of giving away rewards to loyal customers may lead to …
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A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands
… strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs …
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Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton Hotels
… several small hotel chains have introduced guest loyalty programs in order to give their guests "big chain perks" while keeping a boutique identity. Recent studies have raised concerns that loyalty programs do not create brand loyalty. By looking at Kimpton Hotel's recently introduced program, …
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Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Cant, 2012; Evanschitzky et al., 2012), has resulted in a number …
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Klientų lojalumo skatinimo politika: telekomunikacijų kompanijos atvejis /
The object of the study is customer loyalty promotion policy. The purpose of it is to analyze theoretical aspects of customer loyalty promotion policy and to examine customer loyalty promotion policy in telecommunication companies. The tasks of the study are as follows: to review customer loyalty …
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Relación entre la calidad de servicio y la fidelización de clientes en las estaciones de servicio de combustible en Chimbote, Perú
… located in Chimbote. In particular, customer loyalty to the quality of the service provided has been studied, because a fundamental aspect of the success of a company is to get a loyal customer, who repeats his visit to the station assiduously, recommends the service to others and can tolerate …
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Optimization of CPG budgets in Retailer-led marketing programs
… to prominently feature their brands. As part of loyalty programs, retailers offer coupons to customers that are often funded by CPGs. In return, CPGs expect a return on their investment(ROI). Since budgets are limited and are also expected to be utilized, it becomes a challenge for the retailer …
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Three Essays on Customers in Waits.
… to delay their redemptions of rewards in loyalty programs (Essay 3). The selection of these three waiting scenarios covers the diversity inherent in waiting issues and yet sharing a commonality of ‘delay’. In the first essay, I propose that customers see service waits as both an inherent …
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The Role of Transformational Leadership in Shaping Motivation and Commitment Among Adult Social Dance Students
… event planning, product offering, customer loyalty programs, and their overall operations to attract and retain students. It is recommended that dance studios highlight the community aspect and health benefits of dancing in their marketing messages, offer novelty through diverse events and …
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Comparison of Airline Co-Branded Credit Card Programs via Frequent Flyer Money Saver Analysis for Full-Service U.S. Carriers
… credit cards offered by the leading carriers’ loyalty programs operating in the United States via simulation. In the second part, an exploratory structural equation model (SEM) was used to determine the FFMS ratio’s factors based on the route characteristics.</p> <p>According to the results, …
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Marketing relacional y propuesta de fidelización para una empresa de servicios publicitarios
El marketing relacional es una derivación creada en base al marketing tradicional, con el objetivo de mejorar la comunicación con los clientes potenciales y actuales para fomentar la fidelidad y crear relaciones a largo plazo. En base a lo mencionado, el presente estudio aplicó una estrategia del …
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Retail loyalty programmes : relationship quality and customer loyalty between the card-holder and the retailer in South Africa
Submitted in compliance with the requirements for the Doctorate in Philosophy: Management Science (Marketing), Durban University of Technology, Durban. South Africa, 2017.
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Assessing the effectiveness of a customer loyalty programme as marketing tool in the Ezemvelo KZN Wildlife resorts
Submitted in fulfillment of the requirements for a Masters of Management Sciences: Tourism and Hospitality Management, Durban University of Technology, Durban, South Africa, 2016.