Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Low literate consumer"”.
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The Low Literate Consumer in the Pharmacy
… in the marketplace. This paper suggests that consumers with limited literacy skills are routinely overlooked within the healthcare arena and may be in need of consumer protection policies. Low literacy is generally perceived to be a stigma, and consumers may actively work to hide this fact. …
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Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact
Each day in the United States, millions of adult consumers possessing traditional literacy skills below an eighth grade reading level enter a marketplace packed with written messages. This research offers the first in-depth, systematic investigation exploring the impact of low literacy skills …
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Functionally illiterate consumers’ food purchase behaviour in Botswana
… countries. Botswana as an emerging economy with consumers of different literacy levels has no escape for this problem. This study puts the spotlight on consumer illiteracy in Botswana focusing specificallyon purchasing behaviour of functionally illiterate consumers; the problems encountered in …