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Showing 1 to 1 of 1 for “"Lovelife media messages"”.
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Content analysis of developmental assets in HIV/AIDS message framing
… used to conceptualise HIV/AIDS message framing. LoveLife media messages (as gain-framed HIV/AIDS prevention messages) were purposefully sampled. Qualitative content analysis allowed loveLife media messages to be analysed through coding, categorisation and memoing. The analysis process revealed …