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Showing 1 to 1 of 1 for “"Lost TV show"”.
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Transmedia consumption experiences: consuming and co-creating interrelated stories across media
Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived, consumed, produced, distributed, and marketed as a result of intensifying socio-cultural, technologic, and economic convergence (Jenkins 2006, Dena 2004). Transmedia storytelling, aesthetic and …