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Showing 1 to 1 of 1 for “"Leisure Tourism Market"”.
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Destination Branding as an Informational Signal and its Influence on Satisfaction and Loyalty in the Leisure Tourism Market
… loyalty (elements of tourist behavior) in the leisure tourism market. This study develops and empirically tests a destination branding model and its relevant components from the perspectives of tourists, so that it will help destination marketers to build more competitive tourism destinations. …