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Showing 1 to 1 of 1 for “"Lealdade de marca"”.
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O futuro é feito de marketing: análise das ações de marketing relacional e emocional aplicadas ao setor bancário em 2024 para alcançar a lealdade de marca
… by David Aaker and Andrea Semprini. Using a descriptive and qualitative approach, a literature review of marketing approaches and the concept of loyalty was conducted, as well as a qualitative analysis of the aforementioned campaigns, emphasizing elements of verbal and visual communication as …