Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 3 of 3 for “"Lazada"”.
-
Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia
… investigates the phenomenon of the success of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the e-commerce website’s persuasiveness. The persuasive design features in Lazada and Shopee e-commerce websites were evaluated based on the design criteria …
-
Understanding the factors driving product searches : an analysis using panel data
… in Indonesia, namely Shopee, Tokopedia, and Lazada using a panel data approach. This research analyzes the impact of organic and paid search strategies on organic traffic, which is an important driver for e-commerce performance. Utilizing data from 2019 to 2022, obtained from SEMrush, this …
-
An Integrated Business Readiness Framework of E-Marketplace Retailers in Malaysia: Extended Theory of Planned Behaviour
… enormous surge of sellers onboarding Shopee and Lazada, the two leading e-marketplaces in Malaysia. Business of e-marketplace retailers grow exponentially during the pandemic; however, this growing trend did not last. With the loosening of movement control order, sales of e-marketplace retailers …