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Showing 1 to 1 of 1 for “"Late-Mover Advantage"”.

  1. Achieving Late-Mover Advantage: The Effects of Enhancing and Distinctive Strategies

    Despite the fact that most firms are late entrants in any product market, research on how to achieve a late-mover advantage is limited and lags behind the theoretical work on first-mover advantage. The strategic choice a late mover can utilize to compete against the pioneer is largely …

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