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Showing 1 to 2 of 2 for “"Lang's Limited Capacity Model"”.
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Choosing your own adventure : hyperlinks and their effects on memory
… articles affected those two aspects of memory. Lang's Limited Capacity Model for Mediated Message Processing (LC4MP) was used a basis for the hypotheses. This experiment also made hyperlink cuts analogous to television cuts as in Lang, Geiger, Strickwerda and Sumner (1993). Based on those two …
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Making Memories in 140 Characters or Less: Testing the Effectiveness of CSR Messages Disseminated by Major League Baseball Teams via Twitter on Recognition and Recall
… baseball teams. Using priming theory and Lang's (2000) Limited Capacity Model for Mediated Message Processing, this study tested the effects of priming and message sequencing on a persons' ability to recognize and recall these CSR messages. While no statistically significant relationships …