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Showing 1 to 3 of 3 for “"LIAD"”.

  1. Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice

    Be it a shiny sports car or a luxury watch, consumers are predisposed to approach appealing objects. However, rules of modern society restrict consumers from touching or taking objects based on a mere desire to do so. Instead, consumers must have a legal connection to an object---ownership---in …

    columbia-diss Repository record for Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice (opens in a new tab)