Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 11 of 11 for “"Kress and van Leeuwen"”.
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Vídeos no ensino e aprendizado de vocabulário em língua inglesa : uma abordagem léxico-visual
… to the discussion on vocabulary teaching and learning in the classroom of English as a foreign language, with an emphasis on the need for meaning construction to be perceived and realized in chunks of language, rather than in isolated words. The theoretical background of the research is …
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Exploring young children’s ideas about wearable technology: a case study
… forms a part of the Kids, Creative Storyworlds and Wearables project, explores children’s perspectives on wearable technology through their stories and other creative ideas inspired by wearable technology. Five children between the ages of four and seven were each given a smartwatch and were …
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A multimodal analysis of selected National Lovelife HIV/AIDS prevention campaign texts
… the ever-changing trends in visual texts and images used during HIV-prevention campaigns in South Africa. The aim is to evaluate and analyse the effect of multimodal texts used in HIV/AIDS campaigns on the understanding and interpretation by the target group, and thus gauge their …
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Lectures in transition : a study of communicative practices in the humanities in a South African university
… with contemporary trends in student learning and communication. However it remains a defining space in higher education, particularly in the first year experience. This study is a re-description of the lecture; it explores the tensions and silences that underlie what lectures do and mean in …
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The application of social semiotic theory to visual elements within corporate positioning material with a view to the development of methodologies for commercial use
This worl< employs a variety of social semiotic and critical discourse techniques to develop methodologies that will assess the extent to which external positioning requirements of commercial organisations are expressed accurately in the visual imagery of their corporate artefacts. The automotive …
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Border crossings : how students negotiate cultural borders during digital video production
… of communication in student video production and the extent to which such patterns signify cultural border crossings in a South African upper income group school context. The investigation was carried out with specific reference to the politics of difference, an educational philosophy defined …
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The integration of multimodality in English teaching in Indonesian junior high schools
… policy. The policy expects the teachers to expand the concept of literacy from language-based literacy into multimodal-based literacy in their classroom instruction to facilitate the students to adjust to literacy practices in the digital-multimedia communication environment (Ditjendikdasmen, …
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A multimodal social semiotic exploration of the 'glocal' in EAL
… of State, to address the pedagogical concerns and methodological needs of teachers. One video is distributed around the world and the other is designed for particular local teachers. Both training videos utilize editing techniques like those in film to merge moving and still images, written and …
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The land of the telenovela in the age of social media : a study of the Brazilian prime-time soap opera and its online mediations from a social semiotic perspective for the purposes of informing communication theory and critical literacy practices
… – also known as telenovela or simply novela – and different groups of viewers, for the purposes of informing communication theory, on the one hand, and critical literacy practices, on the other. The investigated groups of viewers continually consumed this highly popular genre of serialised …
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The Zimbabwean threat: media representations of immigrants in the South African media
… is to illustrate how Zimbabwean immigration and Zimbabwean immigrants are portrayed in the print media in South Africa. For the theoretical and analytical framework, the study mainly combines critical discourse analysis (CDA) (Fairclough, 1992, 1995, Van Dijk, 1988, 1991, 1993, Wodak, 1999) …