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Showing 1 to 1 of 1 for “"Jornada de compra"”.
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Desenvolvimento de uma escala teórica multidimensional da interface logística e marketing para avaliação de estratégias omnichannel
… recent literature highlights the importance of developing instruments capable of measuring the outcomes and efficiency of this journey. In this context, this dissertation aimed to develop a theoretical multidimensional scale capable of jointly assessing customer experience and logistics risks …