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Showing 1 to 1 of 1 for “"Investigación publicitaria"”.
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Evaluación de la producción científica española sobre publicidad: (1971-2001)
The aim of this study is the evaluation of scientific literature on advertising in Spain during the period 1971-2001. We have initiated our study in 1971, this being the date of creation of the first Bachelor of Advertising in Spanish universities. The works selected for this study have been …