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Showing 1 to 1 of 1 for “"Intra-site advertising"”.
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An exploratory study examining intra-site advertising and its effect on the online user experience
… is defined as the degree to which a given website element can communicate quickly, effectively, and synchronously with its users (Steuer, 1992). The website element that is the focus of this research is intra-site advertising, a persuasion tool used by digital designers to advertise a …