Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 41 for “"Internet marketing."”.
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Az internet marketing modern módszerei
Az internet és a számítógépek, okostelefonok nélkül sokak számára elképzelhetetlenek lennének a mindennapok. Jelenleg több mint három milliárd embernek, a Föld lakosságának körülbelül 40%-ának van internet-hozzáférése, és ez a szám továbbra is folyamatosan növekszik. Ennek a három milliárd embernek …
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent to which lodges graded by the Tourism Grading Council of South Africa …
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An Internet adoption framework for marketing by small business enterprises in developing countries
This study proposes an Internet adoption framework for marketing in small business enterprises, particularly in developing countries. The proposed framework could be incorporated as part of the business strategies for small business enterprises to assist owner/managers plan for exploiting the …
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Brand video virality: The role of audio, visual and plot characteristics
… research in the fields of Multimedia, Internet Marketing, Business Management and Information Systems, this research is set out to explore how video content characteristics affect brand video virality. In this way, this research attempts to address a well-documented gap in existing …
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Keyword Competition and Determinants of Ad Position in Sponsored Search Advertising
Given the significant growth of the Internet in recent years, marketers have been striving for new techniques and strategies to prosper in the online world. Statistically, search engines have been the most dominant channels of Internet marketing in recent years. However, the mechanics of …
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Perceptions of web site design characteristics: A Malaysian/Australian comparison
… and services), as part of the Integrated Internet Marketing model. Under controlled laboratory conditions, two groupings of thirty subjects evaluated eight Web sites in the retail and services sectors located equally in Malaysia and Australia. This study hypothesised that the predominant …
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The Adoption and Use of ICT in Micro Firms
… activity through the popularisation of the Internet and increased availability of affordable information technology was seen as a potential enabling mechanism to improve business productivity and economic prosperity.<br/><br/>To enable this transformation, the use of E-Business was mooted by …
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The impact of E-marketing practices on market performance of small business enterprises. An empirical investigation.
… factors affecting the adoption of Electronic Marketing (E-Marketing) by industrial and trading small business enterprises (SBEs); to explore the different forms, implementation levels and tools of E-Marketing used by these SBE and to investigate the relationship between E-Marketing adoption …
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The role of the internet in the promotion of bed and breakfast and guesthouses in Mthatha
Submitted in fulfillment of the requirements for the Degree of Masters in Management Sciences specialising in Public Relations and Communication Management, Durban University of Technology, Durban, South Africa, 2019.
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Diversity and web design
… and the consumer self-concept is stressed in the marketing literature. The online quality of a website has been said to have a positive impact on intention to use a website and perform a search, with preference for a website linked to perceptions of its credibility. Website preferences cam also …
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Aplicación de analítica digital, marketing digital y nuevas tecnologías en empresas peruanas
… working in digital analytics and digital marketing consultancy with different companies in the banking and insurance, retail, education, and tourism sectors, among others, where I gained both technical and project management and leadership experience. Among the main achievements that I …
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Caso: Media Lab, Implementación de la estrategia inbound marketing para la eficiencia del área de ventas
… en el mercado si no incluyen en sus esfuerzos de marketing una estrategia integral destinada al ámbito digital. Es así como nace hace 15 años Media Lab, empresa enfocada y especializada en la transformación digital de sus clientes con las necesidades del consumidor de hoy. En la actualidad, en el …
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The adoption of electronic data interchange among small to medium enterprise suppliers to a large distribution center in South Africa
Electronic Data Interchange (EDI) plays an important role in improving organizational competitiveness. Information technology has been instrumental in integrating functional areas within and outside firms. This research used empirical evidence to evaluate the state of EDI in the in the willingness …
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Reducción de costos para identificar perfiles de usuarios en el sector retail a través de tecnologías de conectividad inalámbrica
Wireless technology can be used to enable a marketing channel, allowing the enhancement of an online service that will be deployed in the commercial premises of customers in the retail sector. The objective of this work has been to reduce operating costs for the marketing area through the capture …
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Non-profit organizations' use of the internet to tell human interest stories : a content analysis of non-profit web sites.
… how non-profit organizations utilized the Internet to frame their causes through personal stories that illustrate the good works and acts of charity performed by the organization. A sample of 26 non-profit health charities' Web sites produced 344 "good works" stories that were coded. The …
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Market Power of Digital Platforms: An Investigation of the Online Networking Market
<p>Digital platforms contribute significantly to the world’s economic growth. The platform’s business model—two-sided market—has established more efficient, even costless marketplaces for business and consumers. However, the largest digital platforms’ incredible number of users and resources and …
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Sustentación de caso: Aerolínea Emirates
… como un diagnóstico de la situación a nivel de Marketing estratégico. Posteriormente –en el Tercer capítulo– se analizan las implicancias que, desde el Marketing operativo, supone el desarrollo del problema planteado así como las estrategias que deberían desarrollarse en la implementación de …
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An Examination of Price Dispersion in an Online Retail Marketplace
This dissertation is a compilation of three essays that analyze price dispersion in an online retail marketplace. Price dispersion is a measure of the variation in prices that sellers charge for products. Online price dispersion has been thoroughly analyzed in the past decade as it has numerous …
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Producción y realización de evento de fútbol digital “Claro Gaming XI JUEGAPES” en trabajo con la Liga Peruana de Pro Evolution Soccer – Esports Entertainment E.I.R.L
… al producir este evento en base a estrategias de marketing, estudios e investigación de mercado, segmentación de públicos objetivos, desarrollo de campañas, manejo de relaciones públicas, creación de contenido y diseño de piezas gráficas distribuidos por canales digitales como redes sociales y …
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Urbanials: identidad visual y estrategia digital para plataforma de recomendaciones de entretenimiento nocturno en Lima
El presente trabajo tiene como objetivo la presentación del desarrollo de un manual de marca para la creación de la plataforma digital Urbanials, que brindará recomendaciones sobre planes nocturnos de ocio y entretenimiento en Lima, Perú. Esta nueva plataforma digital estará establecida en diversas …
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