Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 27 for “"International Marketing"”.
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Impacts of the EC 1992 single market on international marketing activities of American interior furnishing textile manufacturers
… are aware of the importance of expanding internationally. Europe represents the second most important export destination for American textiles. The purpose of this research was to examine the export involvement and marketing characteristics of eight US interior furnishing textile (IFT) …
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
… tools. --As part of a total business system, marketing must be viewed as a subsystem of the total societal system. As part of a total societal system, business influences and is influenced by forces within the larger context of the nation. Therefore, the Total Quality Business Paradigm is …
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Digital expansionism : exploring the U.S.-China technology dynamic through cybersecurity policy and international marketing strategies in the Cloud Computing Sector
… serving as official or unofficial barriers to international trade, especially evident in data-sensitive industries, such as cloud computing. The result is a very low market share for American cloud computing providers in China, and vice-versa. This paper explores the U.S.-China dynamic insofar …
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An exploratory study of marketing standardization by international hotel companies: Some research propositions
This exploratory study examined marketing standardization in the hotel industry. As hotel companies continue the internationalization process, standardizing the marketing program could prove to be a viable strategy with appropriate benefits. The objectives of this study were to synthesize the …
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Exports of U.S. Hardwood Products: Increasing Performance in Asia and Europe
… followed, the industry moved its sight to the international markets, as an opportunity to replace some lost demand, and pursue long term growth. Previous research on international marketing of hardwood products indicates that, there is a growing concern among U.S. companies to understand the …
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Effect of the new product development process on the performance of global new service programs in the business-to-business services sector
… companies achieve success in their program of international new product development. Literature exists on the topics of new product development (NPD), services marketing, and international marketing. But, little research has combined these areas and focused on new service development (NSD) for …
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The role of local context in the local strategies of global brands
The greatest task of many international marketing practitioners in host organisations, entails understanding the factors that influence the localisation or standardisation of marketing programmes. The purpose of this paper is to gain insight into the role of local context in the local strategies of …
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The image of countries and their products at the subcultural level : investigating differences between English and French Canadian consumers
… to become one of the most important fields in international marketing and business theory, with over 500 published studies to date. This substantial literature reflects the pervasive presence of origin cues in society and the economy, in public policy and business decision-making. While the …
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Duomenų rinkimo metodika tarptautiniams rinkos tyrimams /
The subject of this paper is data collection for international market research. The objective is to analyze the peculiarity of data collection for international market research and prepare a methodology. The main tasks are to discuss the market research types, stages, data collection methods and …
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The effects of managers' cultural distance, ethnocentrism, and quality-of-life (QOL) orientation on program standardization
… attitudes on program standardization in international marketing. Three attitudinal variables have been identified as potential predictors of program standardization decisions: managers’ cultural distance, ethnocentrism, and quality-of-life (QOL) orientation. This dissertation empirically …
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Caso de estudio: IOI's global challenge: moving up the palm oil value chain
… present work seeks to analyse the 5 main areas: international market intelligence, international marketing, strategic global management, international trade logistics and international finance of IOI Corporation Berhad (IOI), to assess their situation in the global market of the palm oil …
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Caso de estudio: IOI's global challenge: moving up the palm oil value chain
… (“IOI”), focusing on the financial, logistic and marketing process with the aim of improving the value chain of the company. The business activity of IOI is developed in the plantation and manufacture of oil palm for the export and exploitation of its products. Basically our project contains six …
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The role of business relationships between SMEs and network actors in defining standardization and adaptation strategies of SMEs: insights from business-to-business firms engaged in international activities
… the standardisation/adaptation of SMEs’ marketing strategies. A comparative case study method is implemented using data collected from 18 cases. Initially, intra-case analysis is carried out to explore 20 dyadic relationships and 16 triadic relationships across all four primary cases from …
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Exploring the meanings Jordanian consumers allocate to foreign brands: an ethnography on understanding the effect of brand country of origin image on consumption
… this research highlights a novel area in the international marketing field and that is the conceptualisation of ‘country of consumption’ or in other words the ‘locus of consumption’ as it refers to the geographic location of the consumption process and its symbolic significance to consumers. …
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An empirical investigation of client perceived value for professional B2B services in an international context
… its antecedents, especially in the context of international, professional business-to-business (B2B) services. This study thus addressed two key questions: (i) what are the antecedents of client perceived value in an international, professional B2B service setting?; and (ii) how do these …
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An examination of integrated teaching and learning approaches in marketing education
… by Published Work. It lies within the field of marketing education and contributes to understanding how marketing educators can enhance students' higher level thinking skills by using and refining learning approaches that integrate knowledge gained in different settings and domains. Three …
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The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products
… a rapid pace, an area of continuous interest in international marketing is the influence of the country of origin (COO) effect on prospective purchasers of products. Although the effects of COO has been an active research area for many years, increased globalisation has resulted in a shifting of …
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Towards a better understanding of the relationship between speed of internationalization and performance outcomes among young international ventures
… the inconsistent relationship between speed of internationalization and performance outcomes in the context of young international ventures. We argue that the variables of scope of internationalization, entrepreneurial orientation and degree of internationalization play a moderating role in the …
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Examining the social responsibility image of countries: dimensions, limits and consequences
… place branding, corporate social responsibility, international marketing and skilled migration studies. Although much has been written about these topics, little has been said about the possibility and benefits of applying a social responsibility framework to nation brands. A pragmatic paradigm …
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