Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 24 for “"Internal marketing"”.
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Internal marketing: an exploratory study of the implementation of internal marketing in small insurance brokers in the UK.
There is an increasing interest in research on internal marketing in the marketing services literature. This has arisen largely from the suggestion that internal marketing contributes to services companies' success through its role in developing customer orientation among employees, leading to a …
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A phenomenological exploration of the domain and structure of internal marketing
Despite the fact that Internal Marketing (IM) has emerged to capture the interest of academic researchers and management practitioners, there is a surprising absence of empirical study investigating how IM is experienced in the world of practice. This constitutes an impediment to bridging the gap …
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Internal marketing and employee satisfaction : a missing link in Japanese service management
The concepts and techniques of internal marketing and employee satisfaction are becoming very popular in western companies, supported by accomplishments in service management based on of the Service-Profit Chain and organizational behavior. However, it is still uncommon for Japanese service …
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An evaluation of hotel service by employees and guests and its internal marketing implications
… of this study was to test the consistency of internal and external marketing messages. This concept is based on the idea that successful companies have customers and employees who agree on what is expected to occur in the service encounter; Importance-Performance Analysis was the tool utilized …
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Multi-channel retail strategic implementation issues and the role of internal marketing: a study in the UK retail sector
… to the literature, suggests these problems are internal marketing (IM) related. In addition, a review of the IM literature suggests IM offers a theoretical framework to explore and possibly address these challenges. Therefore, to contribute to gaps in the literature this study uses IM as a …
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Factors affecting employee creativity in Islamic banking in Pakistan
… to discuss thoroughly cultural, behavioral, and internal factors affecting employee creativity, especially in Islamic banking. The current study integrated a framework on the factors affecting employee creativity suggested by practitioners and previous literature. This study's framework includes …
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Internal market orientation:construct, measurement and consequences
This thesis contributes to the paucity of marketing research into the area of internal marketing. Drawing from knowledge developed in a diverse range of marketing and management literatures, the domaill of internal marketing is clarified Gild a new concept, internal market orientation is developed. …
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An exploratory study on factors affecting the recruitment, retention and promotion of blacks in upper-level lodging management
… One area of exploration was the use of internal marketing principles as a means of addressing and possibly resolving the problem of under-representation. The study consisted of telephone interviews with seven black general managers and executives from four major hotel chains. The purpose …
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Identifying the critical components of internal rebranding in a hotel casino
… rebranding effort requires both an external and internal marketing campaign. For businesses operating in the service industry, the internal rebranding requires special attention. The brand for a hotel and casino can be identified by its logo, architectural attributes and themes, brand messages …
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Análise da aplicação do marketing do Arquivo Geral da Universidade Federal da Paraíba
Nowadays, the preoccupation with Marketing and Internal Marketing is lead to reflect about a society with exigent and different consumption activities. The present work aims to analyze the application of Marketing in the General Archive of the Federal University of Paraíba – UFPB. It is a …
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INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES
… and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication …
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Os estilos de liderança e sua influência na gestão imobiliária
… and his theories, and he passed through the internal marketing focused on real estate. In the second stage, we present the data collected in the field research and finally, in the last step, we analyze and confront the data gathered from the perspective of practice and leadership styles …
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Visual corporate identity and internal customer perceptions : Employee response to corporate colours and symbols in an education environment.
… perceptions of the VCI. In education, external marketing (including VCI) is of growing interest but there has been little concern with internal marketing. Methodology A mixed methods, sequential, explanatory case study into a UK independent school was undertaken. Quantitative data was obtained …
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A study of employees' perceptions of corporate social responsibility management in the Namibian banking industry
… is a need for top management to undertake the internal marketing of their CSR efforts and to educate middle and junior management and employees about CSR and its importance to the banking industry and for the future generations. Adequate training and employee education on CSR awareness should …
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Implications of internationalization on export assistance in the eastern hardwood lumber industry
… Firms in the latter stages had larger internal marketing/management staffs, larger production staffs, greater average annual hardwood lumber output, and higher average annual lumber I sales. Characteristics that differentiate firms from each other suggest different export initiation and …
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An empirical study of marketing environment strategy and performance in the property market
… (OESP) framework and a model of property marketing in the Taiwan property market. The thesis proposed and tested an integrative model of business performance incorporating the major determinants of business performance, internal and external environment, and competitive marketing strategy. …
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The Application of Marketing Techniques in a Difficult Economy and Tracking Return on Investment
… economic times. It is unknown as to whether marketing techniques can give a practice the necessary competitive advantage to weather the current economy. The objective of the survey was to extract information on the following topics: practice demographics, practice growth rate, aggressive and …
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Marketing's role in successful new product development in commercial, investment and merchant banks
This thesis investigates marketing's role in new product development (NPD) in commercial, investment and merchant banks. It examines how marketing inputs contribute to new product development success. NPD success can be measured at two levels of analysis - at the program and at the project level. …
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Statistics for electronic resources
… and allocation of resources"; and to "support internal marketing and promotion of library services". The study also found that the statistics that librarians were keeping are: sessions, searches, documents downloaded, turnaways, location of use, number of electronic resources, expenditure and …
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Aligning internal market orientation (IMO) with market orientation (MO) to impact performance in the banking sector in Ghana
… The pioneering studies of Lings and Greenley on internal market orientation (IMO) in the 2000s and that of Kohli and Jaworski experience enormous investigation empirically. Although some reasonable amount of studies on the above constructs have been undertaken within the newly developed and …
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