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Showing 1 to 1 of 1 for “"Interface marketing/logística"”.
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Desenvolvimento de uma escala teórica multidimensional da interface logística e marketing para avaliação de estratégias omnichannel
… it simultaneously encompasses logistics and marketing dimensions. These challenges reinforce the need for studies that propose an integrated analysis of the interface between these two areas, with emphasis on the logistical risks involved in the omnichannel customer journey. In addition, …