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Showing 1 to 1 of 1 for “"Intellectual Immaturity"”.
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On the Use and Abuse of Nietzsche for Marketing Communication: Examining Consumer Suspicion toward Advertising
… Immanuel Kant's concept of "self-inflicted intellectual immaturity" is traced throughout 20th century marketing literature. A review of the public relations practices of Edward Bernays reveals a close similarity to recent concepts of integrated marketing communication (Schultz). This project …