Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 25 for “"Integrated marketing communications"”.
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Integrated Marketing Communications : The Public Relations Perspective
Several studies have examined integrated marketing communications from an advertising and marketing perspective, but little has been done from the public relations perspective. This research sought to determine the opinions public relations practitioners have about integrated marketing …
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Integrated Marketing Communications Plan For Singer-Songwriter Alexa James
The goals of this integrated marketing communications plan for singer-songwriter Alexa James are to refine and promote the brand of Alexa James, enhance marketing techniques and increase Alexa James' online fan base. Despite a limited budget there is a great opportunity to increase awareness of …
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Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas
The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and …
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Integrated marketing communications: implementation and application issues in consumer-focused companies
… addresses the implementation and application of integrated marketing communications (hereinafter referred to as 'IMC'). The thesis is located within the field of marketing communications and focuses on IMC perceptions and practices within large global and national companies located in the UK and …
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Midwest CompuTech, Inc.--Integrated Marketing Communications Strategic Analysis and Recommendations for Final Project
The goal of this project was apply integrated marketing communications principals to a strategic review of, and subsequent recommendations for, Midwest CompuTech, Inc. The first section, Internal Review, describes the company, its products or services, and its communications. The second section, …
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Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars
<p>The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.</p> <p>The purpose of this thesis was to explore (a) impact of IMC on public relations …
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Az integrált marketingkommunikáció alkalmazásának strukturális modellje = The structural model of the application of integrated marketing communications
… is és itthon is alkalmazott integrált marketingkommunikációról. Egyrészt kvalitatív technika segítségével megpróbáljuk feltárni a magyarországi IMK ismertségét és ösztönzőit. Majd a kvantitatív kutatás eredményeként egy modellt vázolunk fel az IMK alkalmazására. A kvalitatív kutatás …
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Integrated Marketing Communications (IMC) Variables that Influence Perceived Return on Investment (ROI) in higher education: Chief Marketing Officers' perceptions
… study examines the relationship of the level of Integrated Marketing Communications (IMC) implementation, level of open systems and change in state appropriations on perceived return on investment (ROI) in U.S. public higher education institutions (HEIs). Designed to provide HEI leaders with data …
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A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour
This thesis gains an insight into advertising and integrated marketing communications with an exploration of the relationships between advertisers and consumers at the meso level of interface between the two groups. As an initial investigation into advertising and integrated marketing …
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Integrated Communications in Dental Laboratory Practice /// Интегрирани комуникации в работата на зъботехническата лаборатория
Integrated marketing communications constitute a comprehensive integration of communication messages to target audiences by means of various communicative instruments. In this respect, through the concept of integrated marketing communications, the elements of the communication mix are integrated …
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Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies
… businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing …
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Redefining the agency model: the benefits of an IMC approach
… effective than agencies that focus on only one marketing component or separate components. While some companies and agencies have fully embraced integrated marketing communications (IMC), others think the cons outweigh the pros. Many companies do not think the process of getting the individual …
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Strategi Integrated Marketing Communication (IMC) dalam membangun ekuitas merek Mobil Toyota Avanza: Studi pada PT. Astra Internasional, Tbk-AUTO 2000 Toyota Cabang Sukun Malang
… tertarik untuk meneliti dengan judul Strategi Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek Mobil Toyota Avanza. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Subyek penelitian adalah supervisor sales, sales dan konsumen. Analisis data dilakukan dengan …
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Pengaruh komunikasi pemasaran terintegrasi terhadap citra merek (brand image) Ramayana Mal Sidoarjo
… This study examined and analyzed the effect of integrated marketing communications to the brand image (brand image) of Mal Ramayana Sidoarjo. The data used in this study was obtained from questionnaires. The sample was consumers from Mall Ramayana Sidoarjo, namely stand.tenants This study used a …
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The Effect of Third Party Procedural Justice Perceptions on Purchase Decisions: The Role of Uncontrolled Marketing Communications
<p>Marketing scholars have long been interested in consumer likelihood to purchase and the antecedents that impact and influence these intentions. Management scholars have concurrently researched, primarily in the workplace, justice and injustice and the influencers and outcomes of these justice or …
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Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]
The marketing environment has in the past two decades changed dramatically. The Internet has given businesses of all sizes the opportunity to compete throughout the world with brands of seemingly similar quality, and to promote their wares in ways previously unimagined. Simultaneously, media …
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