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Showing 1 to 7 of 7 for “"Integrated Marketing Communication (IMC)"”.
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Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action
… will be analyzed as they pertain to integrated marketing research. These metaphors will then be placed on top of a theoretical foundation based in communitarian ethics in order to provide a more culturally relevant framework for marketing to United States Hispanics. Lastly, a pedagogy …
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Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing …
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Strategi Integrated Marketing Communication (IMC) dalam membangun ekuitas merek Mobil Toyota Avanza: Studi pada PT. Astra Internasional, Tbk-AUTO 2000 Toyota Cabang Sukun Malang
… tertarik untuk meneliti dengan judul Strategi Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek Mobil Toyota Avanza. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Subyek penelitian adalah supervisor sales, sales dan konsumen. Analisis data dilakukan dengan …
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When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising
… of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The …
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IMC: Its Rhetorical and Philosophical Foundation and Impact
A review of current integrated marketing communication (IMC) literature indicates that IMC has swept the globe. IMC has become the normative marketing practice for organizations to promote their goods and services, as well as an increasingly popular area of academic study. At the same time, …
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Integruotos marketingo komunikacijos svarba įmonės sėkmei /
… with loyal customers by the means of the integrated marketing communication (IMC) (such as advertising, personal selling, public relations, sales promotion, direct marketing). In order to safeguard the coherence, communication of the information obtained by the users, the detailed IMC plan …
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Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding
… scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to …