Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"Integrated Marketing Communication"”.
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The significance of integrated marketing communication techniques in the 21st century marketplace
… primary purpose of this study was to examine integrated marketing communication techniques used to develop successful apparel brands. This author researched existing data and explored the IMC development of three successful brand apparel companies: Nike, Ralph Lauren Polo, and Tommy Hilfiger. …
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Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding
… scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to …
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Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action
… will be analyzed as they pertain to integrated marketing research. These metaphors will then be placed on top of a theoretical foundation based in communitarian ethics in order to provide a more culturally relevant framework for marketing to United States Hispanics. Lastly, a pedagogy …
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Regional theatre patronage: the efficacy of integrated marketing communication on the 18-24 age cohort
… of this investigation was to determine if an integrated marketing communication plan coupled with additional theatre education programs would increase patron growth and increase ticket sales in regional professional theatres and if the younger age cohort (18-24) will support regional …
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Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing …
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The impact of organisational integrated marketing communication tools for vocational opportunities from a graduate perspective : case of Durban University of Technology
… for the degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2018.
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Strategi Integrated Marketing Communication (IMC) dalam membangun ekuitas merek Mobil Toyota Avanza: Studi pada PT. Astra Internasional, Tbk-AUTO 2000 Toyota Cabang Sukun Malang
… tertarik untuk meneliti dengan judul Strategi Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek Mobil Toyota Avanza. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Subyek penelitian adalah supervisor sales, sales dan konsumen. Analisis data dilakukan dengan …
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Integruotos marketingo komunikacijos svarba įmonės sėkmei /
… with loyal customers by the means of the integrated marketing communication (IMC) (such as advertising, personal selling, public relations, sales promotion, direct marketing). In order to safeguard the coherence, communication of the information obtained by the users, the detailed IMC plan …
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On New Rhetoric, John Henry Newman and the Language of Metaphors: Implications for Branding Higher Education
… and rhetorical strategies apply to critical marketing issues related to branding Catholic liberal arts education by advancing current trends in integrated marketing communication.</p><p> The first chapter discusses how Newman's philosophy of communication responds to the work of his …
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When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising
… of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The …
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On the Use and Abuse of Nietzsche for Marketing Communication: Examining Consumer Suspicion toward Advertising
… consumer suspicion in light of contemporary marketing praxis. Immanuel Kant's concept of "self-inflicted intellectual immaturity" is traced throughout 20th century marketing literature. A review of the public relations practices of Edward Bernays reveals a close similarity to recent concepts …
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IMC: Its Rhetorical and Philosophical Foundation and Impact
A review of current integrated marketing communication (IMC) literature indicates that IMC has swept the globe. IMC has become the normative marketing practice for organizations to promote their goods and services, as well as an increasingly popular area of academic study. At the same time, …
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Pengaruh komunikasi pemasaran terintegrasi terhadap citra merek (brand image) Ramayana Mal Sidoarjo
… This study examined and analyzed the effect of integrated marketing communications to the brand image (brand image) of Mal Ramayana Sidoarjo. The data used in this study was obtained from questionnaires. The sample was consumers from Mall Ramayana Sidoarjo, namely stand.tenants This study used a …
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The Banality of the Social: A Philosophy of Communication of Social Media Influencer Marketing
<p>This project engages in a philosophy of communication approach in order to understand the role of social media influencer marketing within a historical moment defined via Hannah Arendt’s understanding of the social. Social media influencer marketing emerges as a new form of celebrity endorsement …
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The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry
… creation, strategic resources and corporate communication) to examine the strategic consequences of the uses of corporate reputation. Corporate reputation is an attribute or a set of attributes ascribed to a firm and inferred from the firm’s past actions. It is the belief of market …