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Showing 1 to 1 of 1 for “"Instrumental attributes"”.

  1. THE IMPACT OF RECRUITMENT SOURCES ON BRAND IMAGE PERCEPTIONS AND ORGANIZATIONAL ATTRACTION: LEVERAGING ORGANIZATIONAL BRAND IMAGE PERCEPTIONS TO ENHANCE RECRUITMENT ATTRACTION

    … attraction through enhanced perceptions of instrumental and symbolic attributes. Surveys for both studies were posted on and data collected from Amazon Mechanical Turk. Results from the second study were mixed; but the results confirm findings from prior research, which showed that the …

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