Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Instagram influencers"”.
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Exploring customer engagement with Instagram influencers, post Covid-19
… 19 restrictions and customer engagement on Instagram between the relationship of users and Influencers. It also investigated changes in customer engagement due to COVID-19 restrictions with respect to the variables trust, interactivity, virtual experience, and visual display of …
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The rise of the 'Instagram economy' phenomenon in a South African context : An exploration of how conspicuous consumption on Instagram contributes to brand value creation
The number of brands using Instagram as a branding tool is steadily rising and so too is the rate of brand related consumer Interactions on social media. The sociocultural shifts in behavioural norms on Instagram have facilitated an increase in social word-of mouth that is surpassing traditional …
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In and Against: Becoming and Living as Women Food Influencers on Instagram and Red (Xiaohongshu)
… this thesis draws on fieldwork with women food influencers from Instagram and Red (“小红书” Xiaohongshu) to examine the hopes, frustrations, strategies, and resistances embedded in specific social, cultural, and political contexts and technological interactions. I ask: What motivates women to …