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Showing 1 to 1 of 1 for “"Innovation management consultants"”.
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How do innovation management consultants modify the relationship between R&D and marketing participants as a consequence of their intervention?
This thesis describes how Innovation Management Consultants (IMCs) can promote changes in R&D/marketing relationships. The research was motivated by the scarce number of studies about the impact of IMCs on organisational relationships in general, and particularly on R&D and marketing relationships. …