Global ETD Search
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Showing 1 to 2 of 2 for “"Influencer Advertising"”.
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Influencer Marketing on Tiktok and Instagram: Consumer Engagement and Motivations with Platforms, Influencers, and Brand-Related Content
In recent years, influencer marketing has emerged as a dominant force in the realm of digital advertising (Taylor, 2020), particularly on platforms like Instagram and TikTok. This thesis delves into the multifaceted landscape of influencer marketing, focusing specifically on its role within these …
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YouTube Influencers in Bangladesh: Analyzing Message Strategies of Sponsored Ads in Vlogs
<p>Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers …