Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"Industrial marketing"”.
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An Appraisal of the Role of Advertising in Industrial Marketing
Made available in DSpace on 2015-05-12T22:32:36Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7511625.PDF: 5677162 bytes, checksum: 06a1c157f6f3d7ba5ecbf9718a4c693e (MD5) Previous issue date: 1974
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Industrial Firm Technology Transfer: The role of marketing
Reliance on marketing concepts and frameworks that are out of step with practice in a new economy environment presents a particular problem for industrial marketers intent on extracting revenue from firm technology transfer effort, and is a challenge for marketing scholars seeking to bridge the gap …
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A vevő-beszállító kapcsolat sikerének fogalmi modellje = The conceptual model of success in buyer-supplier relationships
… el. A kutatás elméleti alapjait elsősorban az Industrial Marketing and Purchasing Group kapcsolat-felfogása, illetve a kapcsolat környezetéről és működéséről kialakított interakció megközelítése jelentették. Mivel a disszertációm célja egyértelműen fogalomalkotó, feltáró jellegű, így a …
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Competencies, capabilities, and relational factors in buyer-supplier Business-to-Business networks
Most of today's knowledge of Business-to-Business marketing is grounded on studies conducted in so-called western countries. Recently some researchers have started to question the validity of concepts, ideas and measures conceived in developed markets to explain business marketing phenomena in …
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Value co-creation between SME suppliers and large customers in the UK organic food sector.
… the investigation is grounded on the Industrial Marketing and Purchasing (IMP) group’s interaction approach, given its assumptions. The larger customers and SME suppliers were found to collaborate in a wide range of areas including innovation, corporate social responsibility, …
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The effect of organizational factors on the structure of the buying center: the case study of corporate travel management
… wishing to study corporate travel in an industrial marketing context begin to study influence on, in addition to participation in, the buying process. It is further suggested that these issues should be investigated in the context of global as well as domestic organizations and evaluated …
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An investigation of imbalanced position of exporters in relationships with importers : case of small exporting textile suppliers in Turkey
… have been an interest of International (Industrial) Marketing Purchasing (IMP) group since 1980s (Hallen and Sandstrom, 1991). The recent researches have focused on imbalanced relationships between exporters and importers. Imbalances in exporter-importer relationships are considered to be …
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Interaction effects on product development networks in China
… relationships. This research highlights how an Industrial Marketing and Purchasing (IMP) approach can be useful to interpret interaction processes in China and argues that the business network approach and IMP thinking, in general, can be enriched by accounting for the empirical phenomenon of …
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Sales enablement program's positive and negative impacts on sales performance in SaaS Industry: An empirical investigation based on the job demands-resources model
… ya ha dado lugar a una publicación en la revista Industrial Marketing Management. Asimismo, por primera vez se pudieron medir las implicaciones, tanto positivas como negativas, de la SE para la SSP en un modelo dentro de la industria del SaaS. El modelo se puso a prueba con la muestra más grande …
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Relationship marketing in agribusiness: a case study
… to address the lack of primacy for relationship marketing in agriculture by providing an example, using the case study method, of exploratory research in relationship marketing within the agriculture industry. An embedded case study was conducted to take a preliminary, exploratory, and …
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Creating business value through e-marketplace trading
Electronic marketplaces (e-marketplaces) have been researched over many years from the study of electronic data interchange (EDI) systems to the current internet based trading platforms. Early e-marketplaces connected a buyer and supplier using proprietary systems that established a market …