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Showing 1 to 1 of 1 for “"Incumbent/Challenger Strategies"”.
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Battleground Blog: Analyzing the 2006 U.S. Senate Campaign Blogs through the Lenses of Issue Ownership, Agenda setting, and Gender Differences
… of Congress. As a result, candidate message strategies were subject to intense scruntiny by media and voters alike since each election played a significant role in determining which party would control the Senate. This thesis employs a content analysis of ten candidate-controlled blogs from …