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Showing 1 to 1 of 1 for “"Inclination to Reward Social Responsibility Image"”.
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The Influence of Consumer and Brand Social Responsibility on Brand Loyalty in Quick-Service Restaurants
Social responsibility and ethics have been shown to have a positive influence on consumer behavior, however the vast majority of related research has measured this relationship indirectly through scenario analysis of hypothetical firms rather than consumers' perceptions of real-world firms. This …