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Showing 1 to 1 of 1 for “"Inaction inertia"”.
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What Regulatory Mode tells us about Body Movement, Assortments and Missed Opportunities.
Modern retail-environments demand ever less physically and ever more cognitively from consumers. Customers barely have to move to make a purchase but need to go through countless options, many of which might not even be available by the time they make a decision. Research considering consumers’ …