Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"In-store marketing"”.
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In-store marketing cílený na děti
The bachelor's thesis focuses on the topic of in-store marketing targeted at children and how they perceive this communication. The theoretical part describes its principles and possible adaptations of its elements to children shoppers. It also discusses the development of children themselves and …
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‘Less sugar and more sales' - the effects of in-store marketing of diet products during economic expansion and contraction cycles in an emerging market
In response to consumers’ sugar-related health concerns, as well as high government taxes on sugar products, manufacturers can respond by launching non-sugar carbonated soft drinks. A challenge to soft drink manufacturers and retailers, besides developing these products, is to elaborate in-store …
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Improving consumer-retailer relationships through digital retail : how in-store technologies can affect the Icelandic grocery industry
… is to improve the consumer-retailer dynamic in the Icelandic grocery industry. An in-depth survey and interview process allowed for the merging of negatively perceived grocer attributes with new in-store marketing initiatives. This process was conducted through an examination of current …
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Category captainship: delegation, participant selection and category extensions
… which study different aspects of category captainship, a new and increasingly popular category management strategy. In this strategy retailers delegate their control of product categories to one of the manufacturers operating within that category, who is referred to as the ``category captain''. …